How to implement ECG

THEORY OF CHANGE

1. Organizations produce a Common Good Balance Sheet

Using the Common Good Matrix, results show their contributions to the Common Good. It becomes clear how fair, sustainable and transparent they are.

2. Organizations receive an ECG label with the Common Good score

This allows them to clearly communicate to their stakeholders and inform their decision making.

3. Economic policies linked to the Common Good score

Through taxation and incentives, ECG organizations become more attractive and successful in the market.

FOR WHICH ORGANIZATIONS?

Companies

Businesses and non-profits utilize the Balance Sheet to improve internal operations, fulfill the UN SDGs and discover blind spots. The values-driven Balance Sheet addresses the needs of all stakeholders and helps businesses improve their social and environmental impact.

Municipalities

Municipalities encourage public utilities or local businesses to draw up an ECG Balance Sheet or reform public procurement laws to favor socially-oriented businesses. Numerous cities such as Stuttgart and Mannheim in Germany and Barcelona and Valencia in Spain have already begun.

Educational Institutions

Scores of theses, dissertations and research projects on ECG have been published at universities across Europe. Numerous department chairs and master’s programs dedicated to the study of ECG have been created.

HOW DOES IT WORK IN DETAIL?

The Common Good Matrix is a model for the organizational development and evaluation of entrepreneurial as well as charitable activities. It assesses and scores the contribution to the common good. The values shown in the columns are those which promote successful relationships and a good life. The rows reflect the five stakeholder groups which an organization has most contact with. In the intersections between the values and the stakeholder groups, 20 common good themes describe and evaluate an organization’s contribution to the common good.

Watch or click through this animation to learn more.